Portfolio
Here’s where my brain meets the page. Grab a coffee (and a biscuit), then peruse at your pleasure.
Blog Writing
5 tips for best practise employee absence management
Researched, drafted, and crafted this employee absence management article for Edays. Although published under the byline of their Marketing Manager, I was responsible for the full writing process, helping to deliver clear, practical advice aligned with edays’ brand voice and objectives.
Internal Communications: The Good, The Bad and the Indifferent
Part of a series of blogs I researched and wrote for Viva PR, this article explores the challenges and opportunities in internal communications. Crafted to engage Viva PR’s audience, it offers practical insights and advice to help organisations improve their internal messaging and employee engagement.
How to use videos for recruitment
I wrote insightful, informative copy for Bigtank’s article on using video in recruitment, aimed at encouraging recruiters and businesses to embrace video as a powerful tool in attracting talent. The copy highlights best practices and benefits, helping position Bigtank as an expert resource in video creation.
What is HR absence management
The piece delves into the significance of effective absence management strategies, offering insights into best practices and the impact on organisational efficiency. Although the article is attributed to the Marketing Manager, the content was entirely created by me.
Social Media Management – The SI Lab
For over a year, I partnered with SI Lab to bring their LinkedIn presence to life—creating fun, engaging posts that promoted webinars and events, boosted brand awareness, and sparked meaningful conversations around social listening as an emerging industry. I also helped develop a distinct, approachable tone of voice that made their content stand out and connect authentically with their audience.
Here are some examples of social posts I wrote for them:
This is an example of copy I created for SI Lab to promote a webinar.
This is a post promoting their annual SI Insider 50. A industry recognition campaign that celebrate the top social listening practitioners.